JackThreads: An Online Retailer Using Web Analytics for Success

Over the past couple of years, my shopping habits have moved almost entirely online. I can usually find better prices and a bigger selection by browsing different brand websites. My favorite finds, however, are discount websites where brands send their clothes out on clearance. These websites host many different brands, but there is limited time to purchase. Once a size or color is sold out, there is no restocking.

Actionable Information From Goals, Funnels, and Filters

The fundamental challenge with Google Analytics (GA) is that in order to successfully utilize information produced from its advanced tracking, a website needs to define the wins it wants produced. These wins are going to significantly vary based on industry, but could include media plays, social connections, newsletter sign-ups, a minimum purchase value, or the amount of time spent on a specific screen or entire website. Digital marketers must determine what they want visitors to do and why that action item is a win for their company/organization.